The NSWRL has announced a new naming rights sponsor for the state’s premier competition, The Knock-On Effect NSW Cup, at the launch of the 2021 season which will see 14 competitions being administered across the state.
The new partnership will be in place for the next three years and was announced today by NSWRL Chief Executive David Trodden at the launch of the NSWRL season at the NSWRL Centre of Excellence at Sydney Olympic Park.
Also present were Deputy Secretary, Safety, Environment and Regulation for Transport for NSW Tara McCarthy, NSWRL Chairman Dr George Peponis OAM, Brydens Lawyers NSW Blues coach Brad Fittler, Chairman of the NSWRL Foundation, the Hon. John Ajaka, True Blues Greg Alexander and Nathan Hindmarsh, and players from The Knock-On Effect NSW Cup and Harvey Norman NSW Women’s Premiership.
Trodden said it was fitting to extend the partnership with Transport for NSW after the success of The Knock-On Effect campaign, which aims to reduce road deaths and serious injuries on NSW roads.
“I’m pleased to announce the NSWRL will further extend its association with Transport for NSW for another three years with our premier competition to be now known as The Knock-On Effect NSW Cup,” Trodden said.
“The Knock-On Effect is a campaign the NSWRL is proud to be associated with and I’m confident this partnership will bring even more exposure to this valuable cause to all Rugby League fans across NSW.”
McCarthy said the popularity of Rugby League had a key role to play in helping deliver important messages to the community and the re-naming of the Cup will provide an important pathway to access and engage fans across the state.
The NSWRL will administer nine major competitions this season including The Knock-On Effect NSW Cup, Jersey Flegg Cup, Harvey Norman NSW Women’s Premiership, Ron Massey Cup, Denton Engineering Cup, Illawarra Cup, the Sydney Shield and the Men’s and Women’s Country Championships.
Features of The Knock-On Effect NSW Cup includes 58 NRL curtain-raisers, at least 23 games to be broadcast by FOX SPORTS, a Round 10 standalone fixture on Fox League on FOX SPORTS on Thursday night between foundation clubs North Sydney Bears and Western Suburbs Magpies, the return of the Canberra Raiders under their own logo for the first time in 14 years and the Newtown Jets and Parramatta Eels to play at Henson Park in August to celebrate the 40th anniversary of the 1981 Grand Final.