"Up the Milk" has been replaced by "Up the Forklift". And it's seen the value of the front of the Canberra Raiders jersey return to about $1 million in the process. Toyota Forklifts have signed on as the Raiders' major sponsor for the next two seasons, taking over after Canberra Milk's one-year stint on the jersey front during their 50th anniversary. Canberra Milk will return to the sleeve, while Huawei have ended their decade-long association with the NRL club. Raiders fans have already had a glimpse of what their new jersey will look like, with Toyota Forklifts appearing on the front of this year's Indigenous and women-in-league jerseys.
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https://www.canberratimes.com.au/story/7414756/up-the-forklift-raiders-jersey-returns-to-1m-mark/?cs=14239